Message templates for every stage of your campaign.

Personal Text, Inner Circle, Before Going Public

Hey [Name], I'm running a Jubilee Fund campaign for [First Name], who [one sentence: what they do and where]. They're facing [brief, specific description of the need]. Rivergate Foundation is facilitating it, everything is verified and accountable. I'm reaching out to a small group of people I trust before we go public. Would you be willing to give on day one? [LINK]

Email, Inner Circle (Longer Version)

Subject: I need your help before we launch this campaign [Name], I'm writing ahead of our launch because I wanted you to hear about this directly, not through a social media post. [First Name] is a [role] with [organization]. [One or two sentences about their work and what it means.] Right now they're facing [specific need and dollar amount]. I'm running a Jubilee Fund campaign through Rivergate Foundation to help. Everything is verified and goes directly to the provider, hospital, repair shop, landlord, wherever the need is. Before we go public, I'm asking a small group of people I trust to give on day one. That early momentum matters more than anything else in whether a campaign succeeds. Would you be willing to be one of them? [LINK] Thank you for reading this far. [Your name]

Group Text, Small Group or Church Community

Hey everyone, I wanted to share something with the group. [First Name], who [brief description of their work], just ran into a hard situation: [brief description of the need]. I've set up a Jubilee Fund campaign for them through Rivergate Foundation. If we gave together, even $[amount] pooled, it would make a real dent. Here's the link: [LINK]. No pressure, just wanted you to know.

Social Media Post, Launch Day

I want to introduce you to [First Name]. [One sentence: who they are and what they do.] Right now, they're facing [honest, brief description of the need]. I'm running a Jubilee Fund campaign through Rivergate Foundation to help. Rivergate Foundation pays providers directly: hospitals, auto shops, landlords, wherever the need is. Nothing goes to the recipient. If you can give, even $25 moves the needle. If you can't right now, sharing this link with one person who might care helps just as much. [LINK]

Email, For Contacts Not on Social Media

Subject: I'm writing because I think you'll care about this [Name], [First Name] is a [role] with [organization/church]. [One or two sentences about their service.] Right now they need the church to show up: [specific description of the need and dollar amount]. Rivergate Foundation is hosting the campaign and pays providers directly, so every dollar goes exactly where it's needed. You can give or share here: [LINK] Thank you, [Your name]

Momentum Update, Days 1–3

Three days in. I want to thank everyone who has already given or shared [First Name]'s campaign, we're at $[amount], which is [XX]% of our goal. That's real, and it matters. If you've been thinking about giving, now is a good time. And if you can't give right now, sharing this with one person who might be moved by it helps just as much. [LINK]

Story Update, Midpoint (Day 10–15)

Two weeks in. I want to give a quick update on how [First Name] is doing. [One or two honest sentences about their current situation, not dramatic, just real.] We still have [X] days and need $[Y] more to hit our goal. Every gift between now and then matters. [LINK], and thank you for being the kind of community that shows up.

Urgency Post, Final 48 Hours

Two days left. [First Name]'s campaign closes on [date], and we're $[X] away from the goal. If [N] more people give $[Y], we get there. I won't oversell this. [First Name] needs the church to show up, and you've gotten us this far. If you've been on the fence, now is the time. [LINK]

Personal Text, To Anyone Who Hasn't Given Yet

Hey [Name], I wanted to reach out personally. [First Name]'s campaign closes in two days and we're so close. Even $[amount] would make a real difference. Is that something you'd be able to do? [LINK]

Final Public Thank-You

The campaign is closed. I want to thank every person who gave or shared [First Name]'s campaign. Because of you, [First Name] now has what they need to [specific outcome: pay the bill / fix the car / cover the month]. This is the church at its best, showing up for one of its own, not because it has to, but because it gets to. From me and from [First Name]: thank you.

Personal Note, Top Givers

[Name], I wanted to reach out personally and say thank you. Your gift to [First Name]'s campaign was generous, and it made a real difference. [First Name] wanted you to know that. Thank you for trusting me with this.